Derived entirely from geometric forms (near-perfect circles, triangles and squares), with strokes of near-even weight and contrast and distinctively tall lowercase letters that rise even above its capitals, Futura looks like efficiency itself: clean, standardized, legible, stylish without any overt “style.”
ParaType was established as a font department of ParaGraph International in 1989 in Moscow, Russia. ParaType pays particular attention to screen quality of its fonts. Most ParaType fonts are hinted manually and many of them are even delta hinted.
Futura was designed by Paul Renner in 1927 and was created as a contribution to the New Frankfurt project.
Designers and companies over the past century have taken advantage of Futura’s benefits, to iconic effect.
Volkswagen and IKEA (above) used the typeface exclusively in their ads (up until 2010, when the furniture company controversially switched to Verdana), and you might recognize the typeface in the logos for Domino’s Pizza and Absolut vodka. Film directors Stanley Kubrik (2001: A Space Odyssey, The Shining) and Wes Anderson (The Royal Tenenbaums, The Life Aquatic with Steve Zissou) also famously prefer Futura for their films’ titles and credits. In what is probably the typeface’s crowning achievement, Futura has walked on the moon. The Apollo 11 mission — the first ever manned moon landing in 1969 — wisely chose this lettering for the plaque they left up there.