Contemporary Color

Innovation is Hard - https://innovation.zeusjones.com/

Personality

Cool, collected, and organized. A hard and incredibly efficient worker who is universally liked.

Features:

  • Sans-serif Typefaces
  • Minimal color scheme (1-3)
  • Strong use of modular grid

Target Audience:

Neutrality makes it great for everyone, particularly embraced by milennnials.

Drawn to the Page

Fishfinger Creative Agency - https://www.fishfinger.me/

Personality

Exciting and adventurous, yet familiar and comforting

Features:

  • Atmospheric Illustration
  • Storytelling used to deliver information
  • Animated Graphics

Target Audience:

Visual learners and thinkers, younger audiences, creatives.

Breathe In

Friends - https://bff.co/

Personality

Open, honest, and caring. Always cheerful, notices the beauty in the simplicity of the everyday. Inviting.

Features:

  • Activated whitespace
  • Cheerful colors
  • Serif and Sans-Serif Typefaces

Target Audience:

Young adults and up, particularly women. Also for creatives and those who seek their services.

Illustrated Experience

The Resourcing Machiene - https://resourcingmachine.veolia.com/

Happier Living Toshiba - http://happierlivingtoshiba.com/main/

Personality

Pretty, but is humble about it. Great conversationalist, loves to try new things. Patient.

Features:

  • Heavy Use of Illustration & Infographics
  • One long, scrolling, interactive page
  • Full page design

Target Audience:

Interactivity is great for hands on learners, creatives, and the short attention spans of millenials.